Archive for January, 2009
January 26th, 2009
New Technology: NeoReader
In the grand tradition of UPC codes, ScanBuy/ScanLife & the NeoReader application from NeoMedia Technologies are attempting to barcode the world. Their mission: to allow companies and individuals to place small barcodes on their marketing materials that are readable by over 70 phone models including an upcoming application for the iPhone. Continue on…
Categories: Media, News, Promotion Risks, Technology
January 15th, 2009
Why New Media Is Killing the Newspaper Business
When was the last time you read a printed newspaper? If today, you are in the minority. In fact, newspaper readership is dropping faster than a lead balloon. Gordon Crovitz, Former Publisher of The Wall Street Journal, said during a May 2008 Media conference, “readership is currently linked to age”. In other words, 70% of 80 year olds, 50% of 50 year olds, 25% of 25 year olds read a paper daily. The most staggering part of that equation is the younger you are, the less likely you are reading papers – not a good sign for the publishers. In fact, the Washington Post recently reported its first loss in 37 years. Continue on…
Categories: Media, News, Technology
January 15th, 2009
Sony to Pay $1 Million to Settle COPPA Case
There’s a big price to pay if you do not comply with the Children’s Online Privacy Protection Act (“COPPA”)……
Sony BMG Music Entertainment will pay $1 million to help settle Federal Trade Commission(”FTC”) charges that it violated COPPA by allegedly collecting, maintaining and disclosing personal information from thousands of children under the age of 13 without their parents’ consent. Continue on…
Categories: Legal, Media, News, Promotion Risks, Technology, Tips, Winners
January 15th, 2009
What’s in a name?
A brand or company’s identity could be anything from a name, phrase or slogan to a logo or image. I know, to you marketing folks this is nothing new. But to many, it is big news. Due to the potential consequences, it’s always a good refresher topic. Continue on…
Categories: Legal, Promotion Risks, Tips