Comments on: Why New Media Is Killing the Newspaper Business http://pstblog.com/2009/01/why-new-media-is-killing-the-newspaper-business/ Project Support Team Blog Sun, 05 Sep 2010 07:38:26 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Craig McDaniel http://pstblog.com/2009/01/why-new-media-is-killing-the-newspaper-business/comment-page-1/#comment-8 Craig McDaniel Fri, 16 Jan 2009 07:27:55 +0000 http://pstblog.com/?p=14#comment-8 While I agree that technology is a major cause for the newspaper to lose readers, there is another killer problem for them. That is most newspapers pricing structure is now considerably overpriced. I have published in maybe 40 major newspapers over the past 4 years and their ad pricing is the same as it was years ago. Whereby Google and the others leaders in paid search drives far more traffic at a lower price. Dollar per dollar, I receive over twice as many sign ups from paid search verses the return for the same amount from advertising with the newspapers. In all likelyhood, I have made my last newspaper ad purchase in December and will not consider them again. Craig McDaniel - aka: Mr.Sweepy Sweepstakes Today LLC www.sweeepstakestoday.com While I agree that technology is a major cause for the newspaper to lose readers, there is another killer problem for them. That is most newspapers pricing structure is now considerably overpriced. I have published in maybe 40 major newspapers over the past 4 years and their ad pricing is the same as it was years ago. Whereby Google and the others leaders in paid search drives far more traffic at a lower price.

Dollar per dollar, I receive over twice as many sign ups from paid search verses the return for the same amount from advertising with the newspapers. In all likelyhood, I have made my last newspaper ad purchase in December and will not consider them again.

Craig McDaniel - aka: Mr.Sweepy
Sweepstakes Today LLC
http://www.sweeepstakestoday.com

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