March 3rd, 2009
Promotions Drive Results
Did you know that running a promotion can help sell your product. Promotions allow a Sponsor to receive valuable information from consumers in exchange for a chance to win. It’s a win-win for everyone…
Here are some statistics:
- 82% of consumers will provide private information in exchange for the chance to win *
- Ads featuring a Sweepstakes draw up to 20% more readership than ads without*
- Consumers must read Sweepstakes ads in order to comply with entry mechanics, this gets consumer, this maximizes delivery and impact of Sponsor’s message
- 24% of consumers make their first online purchase based on a promotion**
- 49% of consumers participate in at least one online promotion per month**
- An average consumer visiting an online instant-win promotion returns 5-7 times
- An average consumer visiting an online on promotion will spend 5 minutes upon each visit with the brand, a total of 25-35 minutes over the course of a promotion***
* Jupiter Research 2002
** Source Jupiter media metrix
*** Promo Magazine Webinar 2005
Categories: Advertising, Statistics
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