Archive for April, 2009
April 27th, 2009
How Many Winners Do You Really Need?
Often when clients approach us with a new concept, the age-old question “How many winners should we have?” comes up. It’s the debate of perceived odds of winning with oodles of prizes versus offering a single major knock-your-socks-off prize. Both effective? Yes. Which is better? Depends.
We’ve seen effective promotions on both sides of the coin. The answer to prize structure scope truly depends on promotion marketing objectives. Continue on…
April 23rd, 2009
How do companies afford million dollar prizes?
Have you ever wondered how Sponsors make big campaigns with million dollar headlines? Promising to give away $1,000,000 or a new home to one lucky winner? How can they afford it?
Typically, when a million dollar prize is awarded it is insured by a third party. This third party will calculate Continue on…
Categories: Prizes
April 23rd, 2009
Some Ways to Run a Promotion AND Beat the Recession
These days more and more clients are calling us to ask, “We want to run a promotion but keep the costs low, how do we do that?” or “Can we do that?”. In our 16th year administering promotions, we know a little something about running promotions on a budget: Continue on…
Categories: Budget Friendly, Prizes, Tips, Travel, Winners
April 23rd, 2009
Is A T-Shirt Enough!?!
‘What’s the right draw, the right quantity, the right prize?’ Difficult decisions in planning is one of the most complicated parts of a promotion, however it’s often an afterthought in many promotions. People don’t enter promotions to win just a T-shirt, think about who your customers are and what excites them about your brand. Historically cash, trips, and cars were the most popular prizes in the promotional world. But they are getting slowly edged out by experiential and practical prizes.
For example, if you’re a sports company and can leverage athlete relationships, a trip to meet a famous athlete would be the best choice for your prize. It’s also important to not overload your prize structure with giving away too much. Continue on…
April 9th, 2009
The DO’s and DO NOT’s when creating an advergame
As with all promotions, there are do’s and do not’s that companies should follow. When it comes to advergames……..
1) Don’t make it look like an ad - over marketing your message in the game will drive participants away.
2) Do offer virtual options to share the game with others.
3) Don’t place “roadblocks” in front of a game. Pitch a message at the end - you’ll get a better response. Continue on…
Categories: Technology, Tips