Archive for June, 2009
June 29th, 2009
And you thought Direct Mail was dead
In an interesting article in the July Issue of Promo Magazine written by Peter Meyers, a survey of 1,529 households shows that young professionals in the 18-34 demographic prefer to receive information in the mail over other electronic options. The group pegged privacy as one of the main reasons for this.
The survey conducted in February, showed respondents in the 18 to 34 demographic proclaimed nearly a two-to-one preference for receiving product information by direct mail over e-mail or online, across all categories.
For the entire article visit http://promomagazine.com/mag/0701-privacy-cited-penchant-direct-mail/
Categories: Advertising, Technology
June 5th, 2009
You Never Call Me Anymore
Everyday in the offline world, we are bombarded with thousands of advertisements – usually asking us to do the same thing: remember this URL (preferably when you are in front of a computer) or call us for more information. How often do any of us do that? Seriously, do you remember the last time you ate some chips and then went online or phoned in to enter the Potato Chip Dream Vacation Sweepstakes? Continue on…
Categories: Advertising, Media, Prizes, Technology, Uncategorized, Winners
June 5th, 2009
Whatever happened to freedom of speech?
I recently read an article titled “Advertisers brace for online viral marketing curbs”. The article speaks to the possibility of the Federal Trade Commission (“FTC”) revising guidelines on endorsements and testimonials submitted by bloggers and users of social networking sites who receive samples of companies’ products. The main target of the new guidelines appears to be Continue on…
Categories: Advertising, Legal, Media, News, Technology