June 29th, 2009
And you thought Direct Mail was dead
In an interesting article in the July Issue of Promo Magazine written by Peter Meyers, a survey of 1,529 households shows that young professionals in the 18-34 demographic prefer to receive information in the mail over other electronic options. The group pegged privacy as one of the main reasons for this.
The survey conducted in February, showed respondents in the 18 to 34 demographic proclaimed nearly a two-to-one preference for receiving product information by direct mail over e-mail or online, across all categories.
For the entire article visit http://promomagazine.com/mag/0701-privacy-cited-penchant-direct-mail/
Categories: Advertising, Technology
3 Comments - Leave a comment - Comments Feed
Emily Morgan says:
Interesting post, I will let my family and friends know about this blog
cheers.
free ads says:
great ideas. I always follow your ideas and apply them.
Just one question though. Have you made writing this blog as your profession or do you do this in your spare time?
Just curious..
mmallinson says:
This is a company initiated blog.