Archive for July, 2009
July 29th, 2009
Am I going 55? How The Speeding Analogy Can Help You Evaluate Business Risk
No matter your position- conservative or otherwise- evaluating business risk scenarios in the promotional world is challenging.
Without a single federal task force regulating Sweepstakes, Games, and Contests, promotional oversight is decentralized and left in the hands of too many groups to list- the USPS (Federal Deceptive Mail Prevention & Enforcement Act), other quasi regulatory federal agencies, along with each state’s Attorney General office and Consumer Protection group, just to name a few. As a result, fines, penalties and other actions stemming from scrutinized promotions are not consistent or predictable. Continue on…
Categories: Promotion Risks
July 19th, 2009
You’re Already “Going Green” and Might Not Know It
The increased popularity of online marketing as a promotional tool aligns with the current trend in our society to “go green.” The new generation of technology, which includes social media networking is a low-cost way to engage consumers that is as well eco-friendly.
Chances are, you have chosen to use online and social media networking solutions for your promotions for the efficacy and viral nature of such platforms. But have you considered the positive environmental impact from using online promotions? Continue on…
Categories: Budget Friendly, Technology
July 19th, 2009
No Small Blunders in Cyberspace
Gone are the days where a local PR event gone awry would cause local bad buzz and in a few days’ time, be forgotten. Local newspapers would pick up the story; the faulted company would spend an afternoon preparing a statement to coincide with the drop of the negative article in tomorrow’s paper. If the company was lucky, the bad news would spread as far as the paper route.
With the expansion of online and social media, there is no longer such a thing as local. Nor is there such a thing as having an afternoon to prepare. Pepsi’s recent NY Yankees ticket giveaway in NYC comes to mind Continue on…
Categories: Advertising, Legal, Media, News, Technology
July 19th, 2009
Take A Chance, Dip Your Toes In
Let’s face it. Dipping your toes in the water and introducing your Brand on Social Media platforms can be downright scary. We’ve all heard the questions- What will consumers say? Where are the controls? How will we be exposed? All relevant questions and reasonable. But, they’re not progressive.
The real question you should be asking is… Continue on…
Categories: Advertising, Media, Technology
July 14th, 2009
Old Laws vs. New Technology
As you might know, the laws that govern the promotion industry are often complex and unclear. Throw into the mix the myriad of new technologies and you get a giant “legal question mark”.
In the old days, the formula was fairly straight forward: a promotion became illegal if all three of the following elements were present in a concept: Continue on…
Categories: Legal, Technology