The Scoop on PromotionsProject Support Team Blog

July 19th, 2009

Take A Chance, Dip Your Toes In

Let’s face it. Dipping your toes in the water and introducing your Brand on Social Media platforms can be downright scary. We’ve all heard the questions- What will consumers say? Where are the controls?  How will we be exposed?  All relevant questions and reasonable.  But, they’re not progressive.

The real question you should be asking is…What happens if we don’t start playing in the space?

To succeed, Brands must live in the places that their consumers play.  If you’re not engaging with your consumers on a Social Media platform now, you’re already losing ground.  And, we can almost guarantee you will be in two years. Given this reality, uneasiness must be pushed aside.

Promotions provide a perfect tool- and a safer way- to leverage Social Media.  By incorporating social channels within a promotion, you’re not exposing your entire Brand to comment. If the program is done right, the conversation starts with the initiative itself, not the Brand. In doing so, online chatter is framed around the prizing, the program, and the chance to win.  You’re also helping to establish the Brand’s online community.  Plus, you’ve identified a low cost tactic to drive targeted traffic to the Promotion. Brilliant, right?  It gets better.  Want to learn about your share of voice, conversions by platform, by region, and key demos, and social term analysis for the program?  You got it.  Results are at your fingertips.

It’s time to leave fear aside.  There’s no need to dive into the deep end.  Just jump in the low end and get started by engaging in Social Media via your next Promotion.