The Scoop on PromotionsProject Support Team Blog

July 19th, 2009

You’re Already “Going Green” and Might Not Know It

The increased popularity of online marketing as a promotional tool aligns with the current trend in our society to “go green.” The new generation of technology, which includes social media networking is a low-cost way to engage consumers that is as well eco-friendly.

Chances are, you have chosen to use online and social media networking solutions for your promotions for the efficacy and viral nature of such platforms. But have you considered the positive environmental impact from using online promotions?

Since online promotions don’t require printing, the cost from a timing perspective as well as to the environment is minimal. Consider the bottom-line savings alone in paper costs to your company with the elimination of ballot boxes and print collateral. In addition, eliminating printing deadlines in promotional planning allows for earlier promotion launches.

By running promotions online, your company helps to reduce carbon output, save our forests, and reduce the amount of environmentally hazardous materials used in printing.