Archive for February, 2010
February 5th, 2010
CARU’s Guidlines
In today’s world, the Children’s Advertising Review Unit (CARU) has its work cut out for them to stay on top of the latest and greatest social networking and marketing trends as it relates to advertising to our children. As defined on their site, www.caru.org, CARU is a non-profit organization that fosters truth and accuracy in advertising directed to children who are under 13.
Categories: Advertising, Legal, Tips, Uncategorized, Winners
February 5th, 2010
Designing an Online Sweepstakes Entry Form
It is mind-blowing how the Internet has grown dramatically since its inception and to think the same phishing scams are still around. Although, they have changed just as dramatically as the Internet.
When designing a sweepstakes entry form, sponsors need to be extremely careful so the consumer does not feel like they need to give too much information in order to enter. Here are a few rules of thumb to keep in mind when designing an online sweepstakes entry form: Continue on…
Categories: Prizes, Promotion Risks, Technology, Tips
February 5th, 2010
So How Much Is Too Much?
You have spent money, time and resources over the years to gather your target’s personal information and build a valuable database, right? Right! Consumers have signed up on your site, perhaps replied to a previous e-mail blast and in some form or fashion, agreed to receive your communication. So now you believe you can blast them whenever you see fit. Right? DEFINITELY NOT! The question “how much is too much?” seems to always come up with our clients.
So here is our answer… Continue on…
Categories: Tips, Uncategorized, Winners
February 5th, 2010
Why Promotion Results Matter
Too often, we see clients conduct massive, large-budget campaigns. The campaigns may be well received and may receive a lot of press, but a simple question post promotion as to whether or not the promotion objective was met – be it increased store traffic or sales, is surprisingly an overlooked answer.
If you can’t measure the results, Continue on…
Categories: Statistics, Technology, Tips