July 12th, 2010
The Party “Just” Started
Have you ever been to a party where the food is great, the beverages are flowing, the conversation is engaging but the dance floor is empty. Following a bit of time, everyone loosens up, puts down their guard and magic starts to happen.
http://www.youtube.com/watch?v=GA8z7f7a2Pk&feature=player_embedded
Welcome to the world of Social Media Promotions.
Over the past few years we have been witnessing countless examples of what the digital world can do for brands. Whether its two guys submitting a video for a Taco Bell Super Bowl Ad and winning $1,000,000 (based the ad winning highest recall per USA Today)
HYPERLINK “http://www.youtube.com/watch?v=C8SWCqolDKM” http://www.youtube.com/watch?v=C8SWCqolDKM
HYPERLINK “http://www.usatoday.com/money/advertising/admeter/2009admeter.htm” http://www.usatoday.com/money/advertising/admeter/2009admeter.htm
or Godiva’s 2010 Valentines Day Virtual Gifting campaign where it delivered a 100% increase in their Facebook Fan Base, we are seeing great results.
For years, Marketers had been hesitant to “try” news ways of connecting but are finally opening their minds and strategic plans.
The marketing world has changed and the dance floor is finally starting to groove.
Categories: Media, Social Media, Statistics, Technology
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