The Scoop on PromotionsProject Support Team Blog

July 12th, 2010

Want to go social?

The answer is yes. According to the Cone Study, a staggering 93% of social media users expect companies to have a social media presence.  I recently read a great article that provides five social media tips you should take into 2010 to ensure that your business reaps all of the benefits and opportunities that social media has to offer:

Choose your site wisely
The number of social media sites currently available to companies is growing at an exponential rate. It is important to do some research about your audience so you know where to locate them within the vast social media realm.

Have a purpose going in
Determine what message your brand wants to communicate and who you’re trying to communicate with. Some other important aspects to consider include what you’re trying to gain from your social media presence and what your clients and prospects will be seeking within your profiles.

Engage your followers
Don’t be boring or ego-centric. Social media is not a classroom, so there’s no need to lecture anyone. Conversation and engagement are vital components of successful social media campaigns, so be sure that the way you’re communicating allows for such interaction. Continuously update profiles and include fresh content.

Establish meaningful measurements
Set a goal, establish meaningful measurements and let the numbers do the talking.

Unify your marketing message
Use each of your marketing channels to build on each other and strengthen your overall message.
Source: Lisa Wehr; http://multichannelmerchant.com/social-media/0112-social-media-guidelines/