The Scoop on PromotionsProject Support Team Blog

April 19th, 2011

To “Like”…or not to “Like”

No surprise to most of us, Facebook has become an IDEAL marketing tool for brand marketers. We have been reading several articles recently in regards to the most effective social media marketing. What is the best way for brands to reach consumers using Social Media? The average Facebook user clicks the Like Button 9 times, writes 25 comments, becomes a fan of 2 pages and is a member of 12 groups per month. Not to mention spends 55 minutes on Facebook a day (according to Anatomy of a Facebook Post). This allows many opportunities for consumer engagement!

It is said that an image-attached post is the most effective post type on Facebook, which until recently was the “Share” method. The Like button will now be taking over the functionality of the Share button. Previously, when deciding to “like” something on Facebook, a small link to that specific page or story would appear on the user’s profile, often getting lost among all other wall postings and news feeds. Now, when users “like” a page, a detailed story with a thumbnail photo will be published to their page, similar to what the Share Button did before but without the ability to edit or personalize what is put on to your wall.

This can be a very good thing for marketers! When a user “likes” your site, an automatic story and thumbnail will be posted to their wall more prominently then the small link that was posted before the switch. With the amount that users are currently using the Like button on a day-to-day basis, we believe this will increase page traffic along with awareness of sites or PROMOTIONS!

However, at the same time, this can be annoying to other Facebook users. Are you one of the many Facebook users who has a habit of “liking’ a lot of things? Things that we were “liking” in the past so nonchalantly are now more notably seen on our pages, making us think twice before “liking” something moving forward.

The question is…if you are to now “share” something every time you “like” it, will you “like” as many things as before? Consumers may start to think twice before they “like this or that!”