The Scoop on PromotionsProject Support Team Blog

June 23rd, 2011

Facebook Promotion Guidelines Update

Facebook Promotion Guidelines Updated 5/11/11:

It’s that time of year again, Facebook has updated their Promotion Guidelines.

Here are the key take away right from the horse’s mouth:

1. Promotions on Face book must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab.

2. Promotions on Facebook must include the following:
a. A complete release of Facebook by each entrant or participant.
b. Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
c. Disclosure that the participant is providing information to the applicable Sponsor and not to Facebook.

3. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism.  For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.

4. You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app.  For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall. You can have an app as designated in 1 above and ask potential entrants to like your page prior to entering.

5. You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.

6. You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.

7. You may not use Facebook’s name, trademarks, trade names, copyrights, or any other intellectual property in connection with a promotion or mention Facebook in the rules or materials relating to the promotion, except as needed to fulfill your obligations under Section 2.

For all the details visit: http://www.facebook.com/promotions_guidelines.php