Archive for the ‘Advertising’ Category
July 12th, 2010
A Look Ahead at Mobile
Marketing to consumers’ cell phones has long been known to be valuable but frequently seemed beyond reach. Check out these mobile marketing trends you can latch on to today.
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Categories: Advertising, Economy, News, Technology
May 27th, 2010
Follow Up to “Whatever happened to freedom of speech?”
It’s official the FTC has revamped it’s guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorsements and word of mouth promotion.
The FTC says it wants to extend to digital communication the same user protections it enforces in offline advertising: namely, to make sure that consumers know when a commentator or content creator has a “material connection” to the marketer. Though most marketers don’t control what is said by the bloggers they enlist in their promotions, the FTC says, just the fact that they’re offering these bloggers benefits — even in the form of samples or review copies — must be made clear starting Dec. 1, 2009. Both the bloggers and the advertisers could be held liable for failing to disclose these links. Continue on…
Categories: Advertising, Legal, News, Technology, Tips
April 26th, 2010
Navigating Promotions in a Facebook World
We receive a lot of questions from Clients about integrating Facebook into their promotions….so we thought a little Facebook Guidelines 101 might be helpful. Now the good news is that the new guidelines do not prohibit any company (big or small) from using promotions to grow their fan base. But the bad news is you have some rules to follow. So to help you get started, we wanted to highlight what we consider to be the most important components.
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Categories: Advertising, News, Promotion Risks, Social Media, Technology, Tips, Winners
February 5th, 2010
CARU’s Guidlines
In today’s world, the Children’s Advertising Review Unit (CARU) has its work cut out for them to stay on top of the latest and greatest social networking and marketing trends as it relates to advertising to our children. As defined on their site, www.caru.org, CARU is a non-profit organization that fosters truth and accuracy in advertising directed to children who are under 13.
Categories: Advertising, Legal, Tips, Uncategorized, Winners
July 19th, 2009
No Small Blunders in Cyberspace
Gone are the days where a local PR event gone awry would cause local bad buzz and in a few days’ time, be forgotten. Local newspapers would pick up the story; the faulted company would spend an afternoon preparing a statement to coincide with the drop of the negative article in tomorrow’s paper. If the company was lucky, the bad news would spread as far as the paper route.
With the expansion of online and social media, there is no longer such a thing as local. Nor is there such a thing as having an afternoon to prepare. Pepsi’s recent NY Yankees ticket giveaway in NYC comes to mind Continue on…
Categories: Advertising, Legal, Media, News, Technology
July 19th, 2009
Take A Chance, Dip Your Toes In
Let’s face it. Dipping your toes in the water and introducing your Brand on Social Media platforms can be downright scary. We’ve all heard the questions- What will consumers say? Where are the controls? How will we be exposed? All relevant questions and reasonable. But, they’re not progressive.
The real question you should be asking is… Continue on…
Categories: Advertising, Media, Technology
June 29th, 2009
And you thought Direct Mail was dead
In an interesting article in the July Issue of Promo Magazine written by Peter Meyers, a survey of 1,529 households shows that young professionals in the 18-34 demographic prefer to receive information in the mail over other electronic options. The group pegged privacy as one of the main reasons for this.
The survey conducted in February, showed respondents in the 18 to 34 demographic proclaimed nearly a two-to-one preference for receiving product information by direct mail over e-mail or online, across all categories.
For the entire article visit http://promomagazine.com/mag/0701-privacy-cited-penchant-direct-mail/
Categories: Advertising, Technology
June 5th, 2009
You Never Call Me Anymore
Everyday in the offline world, we are bombarded with thousands of advertisements – usually asking us to do the same thing: remember this URL (preferably when you are in front of a computer) or call us for more information. How often do any of us do that? Seriously, do you remember the last time you ate some chips and then went online or phoned in to enter the Potato Chip Dream Vacation Sweepstakes? Continue on…
Categories: Advertising, Media, Prizes, Technology, Uncategorized, Winners
June 5th, 2009
Whatever happened to freedom of speech?
I recently read an article titled “Advertisers brace for online viral marketing curbs”. The article speaks to the possibility of the Federal Trade Commission (“FTC”) revising guidelines on endorsements and testimonials submitted by bloggers and users of social networking sites who receive samples of companies’ products. The main target of the new guidelines appears to be Continue on…
Categories: Advertising, Legal, Media, News, Technology
March 3rd, 2009
Promotions Drive Results
Did you know that running a promotion can help sell your product. Promotions allow a Sponsor to receive valuable information from consumers in exchange for a chance to win. It’s a win-win for everyone…
Categories: Advertising, Statistics