Advertising « The Scoop on Promotions

January 20th, 2011

The New Language of Marketing

So I am walking down a street in New York City and I see a billboard advertising an Anonoblog offering up a URL to visit. Not sure if it was a Splog, I went ahead and sent my tip to the SMS address provided. Turned out to be the EFF looking for ways to protect my best interest in the digital world.

WHAAAAAAAAAAAAAAAAAAAAAAT DID I JUST SAY??????????????? Continue on…

October 13th, 2010

Reassess the Value of the Online Experience

With the use of social networking sites quadrupling in the 18+ age demographic over the past few years, advertisers are tapping into a new generation of consumers who are using social media as a way to connect with their local and global communities. With the current economy, consumers and advertisers alike have reassessed their priorities and are looking to make a difference in their communities and in the world at large. Online social networking campaigns, which are taking the place of multi-million dollar advertising campaigns, cost considerably less to bring to market. Marketers get more “bang” for their “buck” with social media campaigns than with traditional marketing vehicles as they are designed to engage and interact with customers, allowing consumers to share their “message” online with friends. In essence, the consumer is the media that carries the message.
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October 13th, 2010

Shout It Out

It’s curiously one of my favorite phrases- either that or “I’ll give you a shout” or, even better, “Give me a shout”. No matter the context, the premise of shouting is 100% on the mark. It is your job as a marketer to shout out loud about your Promotion- before, during, and after. Typically, campaigns run three months. We’re here to say, whispering for any period during that time won’t drive home a strong message or motivate consumers to enter.
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August 3rd, 2010

Think of New Ideas

Some of our clients always run the same type of promotion time after time. Repetitive promotions don’t generate any excitement about their brand or contribute to their bottom line. Running a promotion where consumers must text a message to win is a great idea, but what happens if no one enters the promotion? That should mean there is something going on there. Continue on…

July 12th, 2010

A Look Ahead at Mobile

texting

Marketing to consumers’ cell phones has long been known to be valuable but frequently seemed beyond reach. Check out these mobile marketing trends you can latch on to today.
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May 27th, 2010

Follow Up to “Whatever happened to freedom of speech?”

It’s official the FTC has revamped it’s guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorsements and word of mouth promotion.

The FTC says it wants to extend to digital communication the same user protections it enforces in offline advertising: namely, to make sure that consumers know when a commentator or content creator has a “material connection” to the marketer. Though most marketers don’t control what is said by the bloggers they enlist in their promotions, the FTC says, just the fact that they’re offering these bloggers benefits — even in the form of samples or review copies — must be made clear starting Dec. 1, 2009. Both the bloggers and the advertisers could be held liable for failing to disclose these links. Continue on…

April 26th, 2010

Navigating Promotions in a Facebook World

We receive a lot of questions from Clients about integrating Facebook into their promotions….so we thought a little Facebook Guidelines 101 might be helpful. Now the good news is that the new guidelines do not prohibit any company (big or small) from using promotions to grow their fan base. But the bad news is you have some rules to follow. So to help you get started, we wanted to highlight what we consider to be the most important components.
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February 5th, 2010

CARU’s Guidlines

In today’s world, the Children’s Advertising Review Unit (CARU) has its work cut out for them to stay on top of the latest and greatest social networking and marketing trends as it relates to advertising to our children. As defined on their site, www.caru.org, CARU is a non-profit organization that fosters truth and accuracy in advertising directed to children who are under 13.

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July 19th, 2009

No Small Blunders in Cyberspace

Gone are the days where a local PR event gone awry would cause local bad buzz and in a few days’ time, be forgotten. Local newspapers would pick up the story; the faulted company would spend an afternoon preparing a statement to coincide with the drop of the negative article in tomorrow’s paper. If the company was lucky, the bad news would spread as far as the paper route.

With the expansion of online and social media, there is no longer such a thing as local. Nor is there such a thing as having an afternoon to prepare. Pepsi’s recent NY Yankees ticket giveaway in NYC comes to mind Continue on…

July 19th, 2009

Take A Chance, Dip Your Toes In

Let’s face it. Dipping your toes in the water and introducing your Brand on Social Media platforms can be downright scary. We’ve all heard the questions- What will consumers say? Where are the controls? How will we be exposed? All relevant questions and reasonable. But, they’re not progressive.

The real question you should be asking is… Continue on…

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