Archive for the ‘Advertising’ Category
July 12th, 2010
Marketing to consumers’ cell phones has long been known to be valuable but frequently seemed beyond reach. Check out these mobile marketing trends you can latch on to today.
May 27th, 2010
It’s official the FTC has revamped it’s guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorsements and word of mouth promotion.
The FTC says it wants to extend to digital communication the same user protections it enforces in offline advertising: namely, to make sure that consumers know when a commentator or content creator has a “material connection” to the marketer. Though most marketers don’t control what is said by the bloggers they enlist in their promotions, the FTC says, just the fact that they’re offering these bloggers benefits — even in the form of samples or review copies — must be made clear starting Dec. 1, 2009. Both the bloggers and the advertisers could be held liable for failing to disclose these links. Continue on…
February 5th, 2010
In today’s world, the Children’s Advertising Review Unit (CARU) has its work cut out for them to stay on top of the latest and greatest social networking and marketing trends as it relates to advertising to our children. As defined on their site, www.caru.org, CARU is a non-profit organization that fosters truth and accuracy in advertising directed to children who are under 13.
July 19th, 2009
Gone are the days where a local PR event gone awry would cause local bad buzz and in a few days’ time, be forgotten. Local newspapers would pick up the story; the faulted company would spend an afternoon preparing a statement to coincide with the drop of the negative article in tomorrow’s paper. If the company was lucky, the bad news would spread as far as the paper route.
With the expansion of online and social media, there is no longer such a thing as local. Nor is there such a thing as having an afternoon to prepare. Pepsi’s recent NY Yankees ticket giveaway in NYC comes to mind Continue on…
July 19th, 2009
Let’s face it. Dipping your toes in the water and introducing your Brand on Social Media platforms can be downright scary. We’ve all heard the questions- What will consumers say? Where are the controls? How will we be exposed? All relevant questions and reasonable. But, they’re not progressive.
The real question you should be asking is… Continue on…