Archive for the ‘Media’ Category
Categories: Media, News, Social Media, Technology
April 19th, 2011
To “Like”…or not to “Like”
No surprise to most of us, Facebook has become an IDEAL marketing tool for brand marketers. We have been reading several articles recently in regards to the most effective social media marketing. What is the best way for brands to reach consumers using Social Media? The average Facebook user clicks the Like Button 9 times, writes 25 comments, becomes a fan of 2 pages and is a member of 12 groups per month. Not to mention spends 55 minutes on Facebook a day (according to Anatomy of a Facebook Post). This allows many opportunities for consumer engagement!
It is said that an image-attached post is the most effective post type on Facebook, which until recently was the “Share” method. The Like button will now be taking over the functionality of the Share button. Previously, when deciding to “like” something on Facebook, a small link to that specific page or story would appear on the user’s profile, often getting lost among all other wall postings and news feeds. Now, when users “like” a page, a detailed story with a thumbnail photo will be published to their page, similar to what the Share Button did before but without the ability to edit or personalize what is put on to your wall.
This can be a very good thing for marketers! When a user “likes” your site, an automatic story and thumbnail will be posted to their wall more prominently then the small link that was posted before the switch. With the amount that users are currently using the Like button on a day-to-day basis, we believe this will increase page traffic along with awareness of sites or PROMOTIONS!
However, at the same time, this can be annoying to other Facebook users. Are you one of the many Facebook users who has a habit of “liking’ a lot of things? Things that we were “liking” in the past so nonchalantly are now more notably seen on our pages, making us think twice before “liking” something moving forward.
The question is…if you are to now “share” something every time you “like” it, will you “like” as many things as before? Consumers may start to think twice before they “like this or that!”
Categories: Media, News, Technology, Tips
Categories: Advertising, Media, News, Social Media, Technology, Tips
Categories: Advertising, Budget Friendly, Economy, Media, Social Media, Technology, Tips
Categories: Advertising, Media, Social Media, Tips
Categories: Media, Social Media, Statistics, Technology
September 18th, 2009
The New Way to Communicate
“Tweet Tweet” seems to be the sound that is catching everyone’s ears. Moving into a heavy social networking era, Twitter is a great new way to let everyone know, who wants to know, what you are doing and the important things going on in your world. The whole concept seems to support the theory that it “Is a Small World After All”.
In today’s society, it is clear that celebrities hold a lot of weight when it comes to what’s hot and what’s not…what better way to advertise and support an upcoming movie or concert. The results are astronomical when you have 2 or 3 celebrities who collectively can reach millions of people instantly (http://adage.com/madisonandvine/article?article_id=136660).
From a philanthropical perspective, what a great way to communicate important information surrounding global concerns such as the Swine Flu (http://twitter.com/stopswineflu). Though, we are all going to have to walk through the growing pains of Twitter just like we did with junk email and learn to identify the reputable sources from the not so reputable sources, Twitter is a great second source for media outlets and massive communication (http://adage.com/mediaworks/article?article_id=136583).
There will be more to come with Twitter, we can all count on that.
Categories: Media, Technology, Uncategorized
July 19th, 2009
No Small Blunders in Cyberspace
Gone are the days where a local PR event gone awry would cause local bad buzz and in a few days’ time, be forgotten. Local newspapers would pick up the story; the faulted company would spend an afternoon preparing a statement to coincide with the drop of the negative article in tomorrow’s paper. If the company was lucky, the bad news would spread as far as the paper route.
With the expansion of online and social media, there is no longer such a thing as local. Nor is there such a thing as having an afternoon to prepare. Pepsi’s recent NY Yankees ticket giveaway in NYC comes to mind Continue on…
Categories: Advertising, Legal, Media, News, Technology
July 19th, 2009
Take A Chance, Dip Your Toes In
Let’s face it. Dipping your toes in the water and introducing your Brand on Social Media platforms can be downright scary. We’ve all heard the questions- What will consumers say? Where are the controls? How will we be exposed? All relevant questions and reasonable. But, they’re not progressive.
The real question you should be asking is… Continue on…
Categories: Advertising, Media, Technology
June 5th, 2009
You Never Call Me Anymore
Everyday in the offline world, we are bombarded with thousands of advertisements – usually asking us to do the same thing: remember this URL (preferably when you are in front of a computer) or call us for more information. How often do any of us do that? Seriously, do you remember the last time you ate some chips and then went online or phoned in to enter the Potato Chip Dream Vacation Sweepstakes? Continue on…
Categories: Advertising, Media, Prizes, Technology, Uncategorized, Winners