Archive for the ‘Media’ Category
Categories: Media, Social Media, Statistics, Technology
September 18th, 2009
The New Way to Communicate
“Tweet Tweet” seems to be the sound that is catching everyone’s ears. Moving into a heavy social networking era, Twitter is a great new way to let everyone know, who wants to know, what you are doing and the important things going on in your world. The whole concept seems to support the theory that it “Is a Small World After All”.
In today’s society, it is clear that celebrities hold a lot of weight when it comes to what’s hot and what’s not…what better way to advertise and support an upcoming movie or concert. The results are astronomical when you have 2 or 3 celebrities who collectively can reach millions of people instantly (http://adage.com/madisonandvine/article?article_id=136660).
From a philanthropical perspective, what a great way to communicate important information surrounding global concerns such as the Swine Flu (http://twitter.com/stopswineflu). Though, we are all going to have to walk through the growing pains of Twitter just like we did with junk email and learn to identify the reputable sources from the not so reputable sources, Twitter is a great second source for media outlets and massive communication (http://adage.com/mediaworks/article?article_id=136583).
There will be more to come with Twitter, we can all count on that.
Categories: Media, Technology, Uncategorized
July 19th, 2009
No Small Blunders in Cyberspace
Gone are the days where a local PR event gone awry would cause local bad buzz and in a few days’ time, be forgotten. Local newspapers would pick up the story; the faulted company would spend an afternoon preparing a statement to coincide with the drop of the negative article in tomorrow’s paper. If the company was lucky, the bad news would spread as far as the paper route.
With the expansion of online and social media, there is no longer such a thing as local. Nor is there such a thing as having an afternoon to prepare. Pepsi’s recent NY Yankees ticket giveaway in NYC comes to mind Continue on…
Categories: Advertising, Legal, Media, News, Technology
July 19th, 2009
Take A Chance, Dip Your Toes In
Let’s face it. Dipping your toes in the water and introducing your Brand on Social Media platforms can be downright scary. We’ve all heard the questions- What will consumers say? Where are the controls? How will we be exposed? All relevant questions and reasonable. But, they’re not progressive.
The real question you should be asking is… Continue on…
Categories: Advertising, Media, Technology
June 5th, 2009
You Never Call Me Anymore
Everyday in the offline world, we are bombarded with thousands of advertisements – usually asking us to do the same thing: remember this URL (preferably when you are in front of a computer) or call us for more information. How often do any of us do that? Seriously, do you remember the last time you ate some chips and then went online or phoned in to enter the Potato Chip Dream Vacation Sweepstakes? Continue on…
Categories: Advertising, Media, Prizes, Technology, Uncategorized, Winners
June 5th, 2009
Whatever happened to freedom of speech?
I recently read an article titled “Advertisers brace for online viral marketing curbs”. The article speaks to the possibility of the Federal Trade Commission (“FTC”) revising guidelines on endorsements and testimonials submitted by bloggers and users of social networking sites who receive samples of companies’ products. The main target of the new guidelines appears to be Continue on…
Categories: Advertising, Legal, Media, News, Technology
January 26th, 2009
New Technology: NeoReader
In the grand tradition of UPC codes, ScanBuy/ScanLife & the NeoReader application from NeoMedia Technologies are attempting to barcode the world. Their mission: to allow companies and individuals to place small barcodes on their marketing materials that are readable by over 70 phone models including an upcoming application for the iPhone. Continue on…
Categories: Media, News, Promotion Risks, Technology
January 15th, 2009
Why New Media Is Killing the Newspaper Business
When was the last time you read a printed newspaper? If today, you are in the minority. In fact, newspaper readership is dropping faster than a lead balloon. Gordon Crovitz, Former Publisher of The Wall Street Journal, said during a May 2008 Media conference, “readership is currently linked to age”. In other words, 70% of 80 year olds, 50% of 50 year olds, 25% of 25 year olds read a paper daily. The most staggering part of that equation is the younger you are, the less likely you are reading papers – not a good sign for the publishers. In fact, the Washington Post recently reported its first loss in 37 years. Continue on…
Categories: Media, News, Technology
January 15th, 2009
Sony to Pay $1 Million to Settle COPPA Case
There’s a big price to pay if you do not comply with the Children’s Online Privacy Protection Act (“COPPA”)……
Sony BMG Music Entertainment will pay $1 million to help settle Federal Trade Commission(”FTC”) charges that it violated COPPA by allegedly collecting, maintaining and disclosing personal information from thousands of children under the age of 13 without their parents’ consent. Continue on…
Categories: Legal, Media, News, Promotion Risks, Technology, Tips, Winners