Archive for the ‘News’ Category
Categories: Media, News, Social Media, Technology
April 19th, 2011
Florida is Enforcing
Beware, Florida is enforcing the Florida Game Promotions Statue s. 849.094 (2) (e), F.S to the tune of $1,000 for the first violation. The statue states that it is unlawful for any operator to require an entry fee, payment, or proof of purchase as a condition of entering a promotion. With that said, Sponsors can no longer open Promotions to customers (even customers prior the start date of the promotion) with a paid service only; such as cable subscriptions, mobile plans, etc. You can run this type of promotion as long as the non-customers (general public) can also enter.
Categories: Legal, News, Promotion Risks, Winners
April 19th, 2011
To “Like”…or not to “Like”
No surprise to most of us, Facebook has become an IDEAL marketing tool for brand marketers. We have been reading several articles recently in regards to the most effective social media marketing. What is the best way for brands to reach consumers using Social Media? The average Facebook user clicks the Like Button 9 times, writes 25 comments, becomes a fan of 2 pages and is a member of 12 groups per month. Not to mention spends 55 minutes on Facebook a day (according to Anatomy of a Facebook Post). This allows many opportunities for consumer engagement!
It is said that an image-attached post is the most effective post type on Facebook, which until recently was the “Share” method. The Like button will now be taking over the functionality of the Share button. Previously, when deciding to “like” something on Facebook, a small link to that specific page or story would appear on the user’s profile, often getting lost among all other wall postings and news feeds. Now, when users “like” a page, a detailed story with a thumbnail photo will be published to their page, similar to what the Share Button did before but without the ability to edit or personalize what is put on to your wall.
This can be a very good thing for marketers! When a user “likes” your site, an automatic story and thumbnail will be posted to their wall more prominently then the small link that was posted before the switch. With the amount that users are currently using the Like button on a day-to-day basis, we believe this will increase page traffic along with awareness of sites or PROMOTIONS!
However, at the same time, this can be annoying to other Facebook users. Are you one of the many Facebook users who has a habit of “liking’ a lot of things? Things that we were “liking” in the past so nonchalantly are now more notably seen on our pages, making us think twice before “liking” something moving forward.
The question is…if you are to now “share” something every time you “like” it, will you “like” as many things as before? Consumers may start to think twice before they “like this or that!”
Categories: Media, News, Technology, Tips
Categories: Advertising, Media, News, Social Media, Technology, Tips
July 12th, 2010
A Look Ahead at Mobile
Marketing to consumers’ cell phones has long been known to be valuable but frequently seemed beyond reach. Check out these mobile marketing trends you can latch on to today.
Continue on…
Categories: Advertising, Economy, News, Technology
July 12th, 2010
Why are so many Sweepstakes void in Quebec?
The government of Quebec has a number of laws in place that are intended to protect the citizens of Quebec, but in–turn impose a significant burden of resources and money to Sponsors.
In order to allow residents of Quebec to participate in a Sweepstakes, Sponsor must do some or all of the following things:
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Categories: Budget Friendly, Legal, News, Promotion Risks, Tips
May 27th, 2010
Follow Up to “Whatever happened to freedom of speech?”
It’s official the FTC has revamped it’s guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorsements and word of mouth promotion.
The FTC says it wants to extend to digital communication the same user protections it enforces in offline advertising: namely, to make sure that consumers know when a commentator or content creator has a “material connection” to the marketer. Though most marketers don’t control what is said by the bloggers they enlist in their promotions, the FTC says, just the fact that they’re offering these bloggers benefits — even in the form of samples or review copies — must be made clear starting Dec. 1, 2009. Both the bloggers and the advertisers could be held liable for failing to disclose these links. Continue on…
Categories: Advertising, Legal, News, Technology, Tips
April 26th, 2010
Puerto Rico’s Regulatory Revisions
On November 27, 2009, the Commonwealth of Puerto Rico released revised, less restrictive, Sweepstakes and Games of Chance Regulations. In the past, the regulatory barriers made it very difficult and sometimes impossible for many brands/sponsors to open their promotions to residents of Puerto Rico.
The new less restrictive regulation better aligns with regulations upheld by the United States, therefore, seems likely that brands and sponsors will begin extending their promotions to residents of Puerto Rico. Continue on…
April 26th, 2010
Navigating Promotions in a Facebook World
We receive a lot of questions from Clients about integrating Facebook into their promotions….so we thought a little Facebook Guidelines 101 might be helpful. Now the good news is that the new guidelines do not prohibit any company (big or small) from using promotions to grow their fan base. But the bad news is you have some rules to follow. So to help you get started, we wanted to highlight what we consider to be the most important components.
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Categories: Advertising, News, Promotion Risks, Social Media, Technology, Tips, Winners
December 3rd, 2009
2009 Holiday Sales - Up or Down?
As the holiday season is approaching, marketers are wondering, “How will holiday sales be this year?” Obviously people still have concerns about the economy and are being cautious with their spending.
“Households continue to focus on “essential gift giving” such as staple consumables, candy, beverage/alcohol and entertaining at home, and 86 percent said Continue on…
Categories: Economy, News, Statistics