Archive for the ‘Promotion Risks’ Category
July 12th, 2010
Why are so many Sweepstakes void in Quebec?
The government of Quebec has a number of laws in place that are intended to protect the citizens of Quebec, but in–turn impose a significant burden of resources and money to Sponsors.
In order to allow residents of Quebec to participate in a Sweepstakes, Sponsor must do some or all of the following things:
Continue on…
Categories: Budget Friendly, Legal, News, Promotion Risks, Tips
April 26th, 2010
Navigating Promotions in a Facebook World
We receive a lot of questions from Clients about integrating Facebook into their promotions….so we thought a little Facebook Guidelines 101 might be helpful. Now the good news is that the new guidelines do not prohibit any company (big or small) from using promotions to grow their fan base. But the bad news is you have some rules to follow. So to help you get started, we wanted to highlight what we consider to be the most important components.
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Categories: Advertising, News, Promotion Risks, Social Media, Technology, Tips, Winners
February 5th, 2010
Designing an Online Sweepstakes Entry Form
It is mind-blowing how the Internet has grown dramatically since its inception and to think the same phishing scams are still around. Although, they have changed just as dramatically as the Internet.
When designing a sweepstakes entry form, sponsors need to be extremely careful so the consumer does not feel like they need to give too much information in order to enter. Here are a few rules of thumb to keep in mind when designing an online sweepstakes entry form: Continue on…
Categories: Prizes, Promotion Risks, Technology, Tips
October 1st, 2009
The Random Factor
Equal Opportunity = Legal Promotion
“Equal opportunity” doesn’t solely exist in the HR world. It is imperative that it exist in the Promotion world as well.
Clients often ask, “Can we select the winner from a specific state?” We answer with a resounding, “No”… and offer the following explanation… Continue on…
Categories: Legal, Prizes, Promotion Risks, Tips, Uncategorized
July 29th, 2009
Am I going 55? How The Speeding Analogy Can Help You Evaluate Business Risk
No matter your position- conservative or otherwise- evaluating business risk scenarios in the promotional world is challenging.
Without a single federal task force regulating Sweepstakes, Games, and Contests, promotional oversight is decentralized and left in the hands of too many groups to list- the USPS (Federal Deceptive Mail Prevention & Enforcement Act), other quasi regulatory federal agencies, along with each state’s Attorney General office and Consumer Protection group, just to name a few. As a result, fines, penalties and other actions stemming from scrutinized promotions are not consistent or predictable. Continue on…
Categories: Promotion Risks
January 26th, 2009
New Technology: NeoReader
In the grand tradition of UPC codes, ScanBuy/ScanLife & the NeoReader application from NeoMedia Technologies are attempting to barcode the world. Their mission: to allow companies and individuals to place small barcodes on their marketing materials that are readable by over 70 phone models including an upcoming application for the iPhone. Continue on…
Categories: Media, News, Promotion Risks, Technology
January 15th, 2009
Sony to Pay $1 Million to Settle COPPA Case
There’s a big price to pay if you do not comply with the Children’s Online Privacy Protection Act (“COPPA”)……
Sony BMG Music Entertainment will pay $1 million to help settle Federal Trade Commission(”FTC”) charges that it violated COPPA by allegedly collecting, maintaining and disclosing personal information from thousands of children under the age of 13 without their parents’ consent. Continue on…
Categories: Legal, Media, News, Promotion Risks, Technology, Tips, Winners
January 15th, 2009
What’s in a name?
A brand or company’s identity could be anything from a name, phrase or slogan to a logo or image. I know, to you marketing folks this is nothing new. But to many, it is big news. Due to the potential consequences, it’s always a good refresher topic. Continue on…
Categories: Legal, Promotion Risks, Tips