Archive for the ‘Social Media’ Category
June 23rd, 2011
Facebook Promotion Guidelines Updated 5/11/11:
It’s that time of year again, Facebook has updated their Promotion Guidelines.
Here are the key take away right from the horse’s mouth:
1. Promotions on Face book must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab.
2. Promotions on Facebook must include the following:
a. A complete release of Facebook by each entrant or participant.
b. Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
c. Disclosure that the participant is providing information to the applicable Sponsor and not to Facebook.
3. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.
4. You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall. You can have an app as designated in 1 above and ask potential entrants to like your page prior to entering.
5. You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.
6. You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.
7. You may not use Facebook’s name, trademarks, trade names, copyrights, or any other intellectual property in connection with a promotion or mention Facebook in the rules or materials relating to the promotion, except as needed to fulfill your obligations under Section 2.
For all the details visit: http://www.facebook.com/promotions_guidelines.php
June 1st, 2011
How many times have you seen a discount or great deal and thought to yourself “I could have used that 2 days ago”? Well now you can uncover discounts, free offers, and savings in the moment…where you are….when you actually need them. Simply open Facebook on your mobile phone, select NEWS FEED or PLACES and tap CHECK IN. Look for the yellow or green deals ticket next to the nearby places and presto; deals and discounts are served up that mean something to you…in the moment…when you need them. Hey, you can also share the deals with friends (this is Facebook after all)…the more, the merrier.
January 20th, 2011
So I am walking down a street in New York City and I see a billboard advertising an Anonoblog offering up a URL to visit. Not sure if it was a Splog, I went ahead and sent my tip to the SMS address provided. Turned out to be the EFF looking for ways to protect my best interest in the digital world.
WHAAAAAAAAAAAAAAAAAAAAAAT DID I JUST SAY??????????????? Continue on…
October 13th, 2010
The stats are staggering: According to techcrunch.com, in November and December of 2009, $30 million was spent on virtual gifts – in the U.S. alone. On top of standard virtual gifting, the popularity of addictive games on Facebook such as Farmville, Fishville, to name a few ‘villes, has propelled the spend. Such e-gifts have become a great way for marketers to join in the game and build brand engagement with their own custom gifts.
Continue on…
October 13th, 2010
Anyone who’s online (which today seems to be everyone) is aware that Facebook is a leader in the social media platform war. In its infancy, it was restricted only to students of Harvard College, later opening its e-doors to large universities and all students with a college email address (i.e. .edu, etc). At the time that Facebook expanded to the general population, MySpace was the major player in the social media space, particularly among the teen population.
According to techcrunch.com, today Facebook is nearly twice the size of MySpace worldwide, with 100 million more worldwide users as of January 2009 (and growing!). So what is driving the change?
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October 13th, 2010
With the use of social networking sites quadrupling in the 18+ age demographic over the past few years, advertisers are tapping into a new generation of consumers who are using social media as a way to connect with their local and global communities. With the current economy, consumers and advertisers alike have reassessed their priorities and are looking to make a difference in their communities and in the world at large. Online social networking campaigns, which are taking the place of multi-million dollar advertising campaigns, cost considerably less to bring to market. Marketers get more “bang” for their “buck” with social media campaigns than with traditional marketing vehicles as they are designed to engage and interact with customers, allowing consumers to share their “message” online with friends. In essence, the consumer is the media that carries the message.
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October 13th, 2010
It’s curiously one of my favorite phrases- either that or “I’ll give you a shout” or, even better, “Give me a shout”. No matter the context, the premise of shouting is 100% on the mark. It is your job as a marketer to shout out loud about your Promotion- before, during, and after. Typically, campaigns run three months. We’re here to say, whispering for any period during that time won’t drive home a strong message or motivate consumers to enter.
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August 3rd, 2010
Some of our clients always run the same type of promotion time after time. Repetitive promotions don’t generate any excitement about their brand or contribute to their bottom line. Running a promotion where consumers must text a message to win is a great idea, but what happens if no one enters the promotion? That should mean there is something going on there. Continue on…
July 12th, 2010
Have you ever been to a party where the food is great, the beverages are flowing, the conversation is engaging but the dance floor is empty. Following a bit of time, everyone loosens up, puts down their guard and magic starts to happen.
http://www.youtube.com/watch?v=GA8z7f7a2Pk&feature=player_embedded
Welcome to the world of Social Media Promotions. Continue on…
July 12th, 2010
The answer is yes. According to the Cone Study, a staggering 93% of social media users expect companies to have a social media presence. I recently read a great article that provides five social media tips you should take into 2010 to ensure that your business reaps all of the benefits and opportunities that social media has to offer:
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