Archive for the ‘Technology’ Category
July 12th, 2010
A Look Ahead at Mobile
Marketing to consumers’ cell phones has long been known to be valuable but frequently seemed beyond reach. Check out these mobile marketing trends you can latch on to today.
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Categories: Advertising, Economy, News, Technology
Categories: Media, Social Media, Statistics, Technology
May 27th, 2010
Follow Up to “Whatever happened to freedom of speech?”
It’s official the FTC has revamped it’s guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorsements and word of mouth promotion.
The FTC says it wants to extend to digital communication the same user protections it enforces in offline advertising: namely, to make sure that consumers know when a commentator or content creator has a “material connection” to the marketer. Though most marketers don’t control what is said by the bloggers they enlist in their promotions, the FTC says, just the fact that they’re offering these bloggers benefits — even in the form of samples or review copies — must be made clear starting Dec. 1, 2009. Both the bloggers and the advertisers could be held liable for failing to disclose these links. Continue on…
Categories: Advertising, Legal, News, Technology, Tips
Categories: Social Media, Technology, Travel
April 26th, 2010
Navigating Promotions in a Facebook World
We receive a lot of questions from Clients about integrating Facebook into their promotions….so we thought a little Facebook Guidelines 101 might be helpful. Now the good news is that the new guidelines do not prohibit any company (big or small) from using promotions to grow their fan base. But the bad news is you have some rules to follow. So to help you get started, we wanted to highlight what we consider to be the most important components.
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Categories: Advertising, News, Promotion Risks, Social Media, Technology, Tips, Winners
February 5th, 2010
Designing an Online Sweepstakes Entry Form
It is mind-blowing how the Internet has grown dramatically since its inception and to think the same phishing scams are still around. Although, they have changed just as dramatically as the Internet.
When designing a sweepstakes entry form, sponsors need to be extremely careful so the consumer does not feel like they need to give too much information in order to enter. Here are a few rules of thumb to keep in mind when designing an online sweepstakes entry form: Continue on…
Categories: Prizes, Promotion Risks, Technology, Tips
February 5th, 2010
Why Promotion Results Matter
Too often, we see clients conduct massive, large-budget campaigns. The campaigns may be well received and may receive a lot of press, but a simple question post promotion as to whether or not the promotion objective was met – be it increased store traffic or sales, is surprisingly an overlooked answer.
If you can’t measure the results, Continue on…
Categories: Statistics, Technology, Tips
September 18th, 2009
The New Way to Communicate
“Tweet Tweet” seems to be the sound that is catching everyone’s ears. Moving into a heavy social networking era, Twitter is a great new way to let everyone know, who wants to know, what you are doing and the important things going on in your world. The whole concept seems to support the theory that it “Is a Small World After All”.
In today’s society, it is clear that celebrities hold a lot of weight when it comes to what’s hot and what’s not…what better way to advertise and support an upcoming movie or concert. The results are astronomical when you have 2 or 3 celebrities who collectively can reach millions of people instantly (http://adage.com/madisonandvine/article?article_id=136660).
From a philanthropical perspective, what a great way to communicate important information surrounding global concerns such as the Swine Flu (http://twitter.com/stopswineflu). Though, we are all going to have to walk through the growing pains of Twitter just like we did with junk email and learn to identify the reputable sources from the not so reputable sources, Twitter is a great second source for media outlets and massive communication (http://adage.com/mediaworks/article?article_id=136583).
There will be more to come with Twitter, we can all count on that.
Categories: Media, Technology, Uncategorized
July 19th, 2009
You’re Already “Going Green” and Might Not Know It
The increased popularity of online marketing as a promotional tool aligns with the current trend in our society to “go green.” The new generation of technology, which includes social media networking is a low-cost way to engage consumers that is as well eco-friendly.
Chances are, you have chosen to use online and social media networking solutions for your promotions for the efficacy and viral nature of such platforms. But have you considered the positive environmental impact from using online promotions? Continue on…
Categories: Budget Friendly, Technology
July 19th, 2009
No Small Blunders in Cyberspace
Gone are the days where a local PR event gone awry would cause local bad buzz and in a few days’ time, be forgotten. Local newspapers would pick up the story; the faulted company would spend an afternoon preparing a statement to coincide with the drop of the negative article in tomorrow’s paper. If the company was lucky, the bad news would spread as far as the paper route.
With the expansion of online and social media, there is no longer such a thing as local. Nor is there such a thing as having an afternoon to prepare. Pepsi’s recent NY Yankees ticket giveaway in NYC comes to mind Continue on…
Categories: Advertising, Legal, Media, News, Technology