Archive for the ‘Uncategorized’ Category
February 5th, 2010
CARU’s Guidlines
In today’s world, the Children’s Advertising Review Unit (CARU) has its work cut out for them to stay on top of the latest and greatest social networking and marketing trends as it relates to advertising to our children. As defined on their site, www.caru.org, CARU is a non-profit organization that fosters truth and accuracy in advertising directed to children who are under 13.
Categories: Advertising, Legal, Tips, Uncategorized, Winners
February 5th, 2010
So How Much Is Too Much?
You have spent money, time and resources over the years to gather your target’s personal information and build a valuable database, right? Right! Consumers have signed up on your site, perhaps replied to a previous e-mail blast and in some form or fashion, agreed to receive your communication. So now you believe you can blast them whenever you see fit. Right? DEFINITELY NOT! The question “how much is too much?” seems to always come up with our clients.
So here is our answer… Continue on…
Categories: Tips, Uncategorized, Winners
October 1st, 2009
The Random Factor
Equal Opportunity = Legal Promotion
“Equal opportunity” doesn’t solely exist in the HR world. It is imperative that it exist in the Promotion world as well.
Clients often ask, “Can we select the winner from a specific state?” We answer with a resounding, “No”… and offer the following explanation… Continue on…
Categories: Legal, Prizes, Promotion Risks, Tips, Uncategorized
September 18th, 2009
The New Way to Communicate
“Tweet Tweet” seems to be the sound that is catching everyone’s ears. Moving into a heavy social networking era, Twitter is a great new way to let everyone know, who wants to know, what you are doing and the important things going on in your world. The whole concept seems to support the theory that it “Is a Small World After All”.
In today’s society, it is clear that celebrities hold a lot of weight when it comes to what’s hot and what’s not…what better way to advertise and support an upcoming movie or concert. The results are astronomical when you have 2 or 3 celebrities who collectively can reach millions of people instantly (http://adage.com/madisonandvine/article?article_id=136660).
From a philanthropical perspective, what a great way to communicate important information surrounding global concerns such as the Swine Flu (http://twitter.com/stopswineflu). Though, we are all going to have to walk through the growing pains of Twitter just like we did with junk email and learn to identify the reputable sources from the not so reputable sources, Twitter is a great second source for media outlets and massive communication (http://adage.com/mediaworks/article?article_id=136583).
There will be more to come with Twitter, we can all count on that.
Categories: Media, Technology, Uncategorized
June 5th, 2009
You Never Call Me Anymore
Everyday in the offline world, we are bombarded with thousands of advertisements – usually asking us to do the same thing: remember this URL (preferably when you are in front of a computer) or call us for more information. How often do any of us do that? Seriously, do you remember the last time you ate some chips and then went online or phoned in to enter the Potato Chip Dream Vacation Sweepstakes? Continue on…
Categories: Advertising, Media, Prizes, Technology, Uncategorized, Winners