Categories: Advertising, Budget Friendly, Economy, Media, Social Media, Technology, Tips
October 13th, 2010
Shout It Out
It’s curiously one of my favorite phrases- either that or “I’ll give you a shout” or, even better, “Give me a shout”. No matter the context, the premise of shouting is 100% on the mark. It is your job as a marketer to shout out loud about your Promotion- before, during, and after. Typically, campaigns run three months. We’re here to say, whispering for any period during that time won’t drive home a strong message or motivate consumers to enter.
Continue Reading…
Categories: Advertising, Social Media, Tips
Categories: Advertising, Media, Social Media, Tips
July 12th, 2010
A Look Ahead at Mobile
Marketing to consumers’ cell phones has long been known to be valuable but frequently seemed beyond reach. Check out these mobile marketing trends you can latch on to today.
Continue Reading…
Categories: Advertising, Economy, News, Technology
July 12th, 2010
Why are so many Sweepstakes void in Quebec?
The government of Quebec has a number of laws in place that are intended to protect the citizens of Quebec, but in–turn impose a significant burden of resources and money to Sponsors.
In order to allow residents of Quebec to participate in a Sweepstakes, Sponsor must do some or all of the following things:
Continue Reading…
Categories: Budget Friendly, Legal, News, Promotion Risks, Tips
Categories: Media, Social Media, Statistics, Technology
Categories: Social Media, Tips
May 27th, 2010
Follow Up to “Whatever happened to freedom of speech?”
It’s official the FTC has revamped it’s guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorsements and word of mouth promotion.
The FTC says it wants to extend to digital communication the same user protections it enforces in offline advertising: namely, to make sure that consumers know when a commentator or content creator has a “material connection” to the marketer. Though most marketers don’t control what is said by the bloggers they enlist in their promotions, the FTC says, just the fact that they’re offering these bloggers benefits — even in the form of samples or review copies — must be made clear starting Dec. 1, 2009. Both the bloggers and the advertisers could be held liable for failing to disclose these links. Continue Reading…
Categories: Advertising, Legal, News, Technology, Tips
April 26th, 2010
Puerto Rico’s Regulatory Revisions
On November 27, 2009, the Commonwealth of Puerto Rico released revised, less restrictive, Sweepstakes and Games of Chance Regulations. In the past, the regulatory barriers made it very difficult and sometimes impossible for many brands/sponsors to open their promotions to residents of Puerto Rico.
The new less restrictive regulation better aligns with regulations upheld by the United States, therefore, seems likely that brands and sponsors will begin extending their promotions to residents of Puerto Rico. Continue Reading…
April 26th, 2010
Prizes, Taxes, & 1099 Forms
Taxes on that prize? No one ever told me… When that 1099 tax filing arrives in your mailbox and you don’t remember where it came from or why it was sent to you, think back for a moment.
It could likely be from a prize you won in a sweepstakes the prior year. Prizes over $600 are considered miscellaneous income to the government and sponsors are required by law to issue a 1099 form to winners who receive a prize (or multiple prizes) valued over $600. Continue Reading…