Categories: Social Media, Technology, Travel
April 26th, 2010
Navigating Promotions in a Facebook World
We receive a lot of questions from Clients about integrating Facebook into their promotions….so we thought a little Facebook Guidelines 101 might be helpful. Now the good news is that the new guidelines do not prohibit any company (big or small) from using promotions to grow their fan base. But the bad news is you have some rules to follow. So to help you get started, we wanted to highlight what we consider to be the most important components.
Continue Reading…
Categories: Advertising, News, Promotion Risks, Social Media, Technology, Tips, Winners
March 29th, 2010
The P/S/T Blog Quiz
Okay, lets see how much you have been paying attention over this past year. If you’ve recently joined us than you may want to catch up on our past blog postings…it has been known that for each correct answer you get, that same number of wishes will come true. So before you get started think of 5 wishes that you would like to have come true…get all 5 questions correct and within 5 days of completing the quiz your wishes, in the order you dreamt them, will begin to come true…oh yeah, one important thing…as soon as you answer the 5th question you must rub your belly and pat your head simultaneously for a period of 30 seconds (have your stop watch handy) – 30 seconds exactly, not a second more and not a second less.
Categories: Tips
February 5th, 2010
CARU’s Guidlines
In today’s world, the Children’s Advertising Review Unit (CARU) has its work cut out for them to stay on top of the latest and greatest social networking and marketing trends as it relates to advertising to our children. As defined on their site, www.caru.org, CARU is a non-profit organization that fosters truth and accuracy in advertising directed to children who are under 13.
Categories: Advertising, Legal, Tips, Uncategorized, Winners
February 5th, 2010
Designing an Online Sweepstakes Entry Form
It is mind-blowing how the Internet has grown dramatically since its inception and to think the same phishing scams are still around. Although, they have changed just as dramatically as the Internet.
When designing a sweepstakes entry form, sponsors need to be extremely careful so the consumer does not feel like they need to give too much information in order to enter. Here are a few rules of thumb to keep in mind when designing an online sweepstakes entry form: Continue Reading…
Categories: Prizes, Promotion Risks, Technology, Tips
February 5th, 2010
So How Much Is Too Much?
You have spent money, time and resources over the years to gather your target’s personal information and build a valuable database, right? Right! Consumers have signed up on your site, perhaps replied to a previous e-mail blast and in some form or fashion, agreed to receive your communication. So now you believe you can blast them whenever you see fit. Right? DEFINITELY NOT! The question “how much is too much?” seems to always come up with our clients.
So here is our answer… Continue Reading…
Categories: Tips, Uncategorized, Winners
February 5th, 2010
Why Promotion Results Matter
Too often, we see clients conduct massive, large-budget campaigns. The campaigns may be well received and may receive a lot of press, but a simple question post promotion as to whether or not the promotion objective was met – be it increased store traffic or sales, is surprisingly an overlooked answer.
If you can’t measure the results, Continue Reading…
Categories: Statistics, Technology, Tips
December 3rd, 2009
2009 Holiday Sales - Up or Down?
As the holiday season is approaching, marketers are wondering, “How will holiday sales be this year?” Obviously people still have concerns about the economy and are being cautious with their spending.
“Households continue to focus on “essential gift giving” such as staple consumables, candy, beverage/alcohol and entertaining at home, and 86 percent said Continue Reading…
Categories: Economy, News, Statistics
October 1st, 2009
The Random Factor
Equal Opportunity = Legal Promotion
“Equal opportunity” doesn’t solely exist in the HR world. It is imperative that it exist in the Promotion world as well.
Clients often ask, “Can we select the winner from a specific state?” We answer with a resounding, “No”… and offer the following explanation… Continue Reading…
Categories: Legal, Prizes, Promotion Risks, Tips, Uncategorized
September 18th, 2009
The New Way to Communicate
“Tweet Tweet” seems to be the sound that is catching everyone’s ears. Moving into a heavy social networking era, Twitter is a great new way to let everyone know, who wants to know, what you are doing and the important things going on in your world. The whole concept seems to support the theory that it “Is a Small World After All”.
In today’s society, it is clear that celebrities hold a lot of weight when it comes to what’s hot and what’s not…what better way to advertise and support an upcoming movie or concert. The results are astronomical when you have 2 or 3 celebrities who collectively can reach millions of people instantly (http://adage.com/madisonandvine/article?article_id=136660).
From a philanthropical perspective, what a great way to communicate important information surrounding global concerns such as the Swine Flu (http://twitter.com/stopswineflu). Though, we are all going to have to walk through the growing pains of Twitter just like we did with junk email and learn to identify the reputable sources from the not so reputable sources, Twitter is a great second source for media outlets and massive communication (http://adage.com/mediaworks/article?article_id=136583).
There will be more to come with Twitter, we can all count on that.
Categories: Media, Technology, Uncategorized