July 12th, 2010
A Look Ahead at Mobile
Marketing to consumers’ cell phones has long been known to be valuable but frequently seemed beyond reach. Check out these mobile marketing trends you can latch on to today.
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Categories: Advertising, Economy, News, Technology
July 12th, 2010
Why are so many Sweepstakes void in Quebec?
The government of Quebec has a number of laws in place that are intended to protect the citizens of Quebec, but in–turn impose a significant burden of resources and money to Sponsors.
In order to allow residents of Quebec to participate in a Sweepstakes, Sponsor must do some or all of the following things:
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Categories: Budget Friendly, Legal, News, Promotion Risks, Tips
Categories: Media, Social Media, Statistics, Technology
Categories: Social Media, Tips
May 27th, 2010
Follow Up to “Whatever happened to freedom of speech?”
It’s official the FTC has revamped it’s guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorsements and word of mouth promotion.
The FTC says it wants to extend to digital communication the same user protections it enforces in offline advertising: namely, to make sure that consumers know when a commentator or content creator has a “material connection” to the marketer. Though most marketers don’t control what is said by the bloggers they enlist in their promotions, the FTC says, just the fact that they’re offering these bloggers benefits — even in the form of samples or review copies — must be made clear starting Dec. 1, 2009. Both the bloggers and the advertisers could be held liable for failing to disclose these links. Continue Reading…
Categories: Advertising, Legal, News, Technology, Tips
April 26th, 2010
Puerto Rico’s Regulatory Revisions
On November 27, 2009, the Commonwealth of Puerto Rico released revised, less restrictive, Sweepstakes and Games of Chance Regulations. In the past, the regulatory barriers made it very difficult and sometimes impossible for many brands/sponsors to open their promotions to residents of Puerto Rico.
The new less restrictive regulation better aligns with regulations upheld by the United States, therefore, seems likely that brands and sponsors will begin extending their promotions to residents of Puerto Rico. Continue Reading…
April 26th, 2010
Prizes, Taxes, & 1099 Forms
Taxes on that prize? No one ever told me… When that 1099 tax filing arrives in your mailbox and you don’t remember where it came from or why it was sent to you, think back for a moment.
It could likely be from a prize you won in a sweepstakes the prior year. Prizes over $600 are considered miscellaneous income to the government and sponsors are required by law to issue a 1099 form to winners who receive a prize (or multiple prizes) valued over $600. Continue Reading…
Categories: Social Media, Technology, Travel
April 26th, 2010
Navigating Promotions in a Facebook World
We receive a lot of questions from Clients about integrating Facebook into their promotions….so we thought a little Facebook Guidelines 101 might be helpful. Now the good news is that the new guidelines do not prohibit any company (big or small) from using promotions to grow their fan base. But the bad news is you have some rules to follow. So to help you get started, we wanted to highlight what we consider to be the most important components.
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Categories: Advertising, News, Promotion Risks, Social Media, Technology, Tips, Winners
March 29th, 2010
The P/S/T Blog Quiz
Okay, lets see how much you have been paying attention over this past year. If you’ve recently joined us than you may want to catch up on our past blog postings…it has been known that for each correct answer you get, that same number of wishes will come true. So before you get started think of 5 wishes that you would like to have come true…get all 5 questions correct and within 5 days of completing the quiz your wishes, in the order you dreamt them, will begin to come true…oh yeah, one important thing…as soon as you answer the 5th question you must rub your belly and pat your head simultaneously for a period of 30 seconds (have your stop watch handy) – 30 seconds exactly, not a second more and not a second less.
Categories: Tips